Product Designer
UI Designer
UX Designer
Nguvu Health is a digital mental health platform aimed at increasing access to therapy and mental health support across Africa. However, user engagement was low due to friction in onboarding, inconsistent design, and a lack of intuitive interactions. To address these challenges, I led the UX/UI redesign of the mobile app, improving usability, accessibility, and engagement. These efforts resulted in a 25% increase in user satisfaction, a 15% reduction in churn, and 10,000 active users within three months
As a Product Designer at Nguvu Health, I led the design and optimization of the mobile application, focusing on improving user experience, engagement, and accessibility.My responsibilities included:- Conducting user research to understand pain points and needs.- Designing and implementing a design system for consistency and efficiency.- Leading a mobile app redesign to enhance usability and satisfaction.- Streamlining the onboarding process to improve user retention.- Collaborating with product managers, developers, and stakeholders to align design with business goals.
1. A lengthy and text heavy onboarding
process discouraged user activation.
2. Inconsistent UI elements led
to navigation confusion.
3. Limited engagement features resulted
in high churn rates.
4. Users struggled to find and book
therapists efficiently.
User Research:
To gain insights into user behavior, I conducted:
Surveys and interviews with users and mental health professionals.
Usability tests on existing features to identify friction points.
Competitive analysis to understand industry best practices.
Onboarding Challenges: Users found the onboarding process lengthy and unclear.
Inconsistent UI: Lack of a unified design system led to navigation difficulties.
Low Engagement: Users did not return after their initial sessions due to a lack of intuitive features and engagement strategies.
1. Implementing a Design System
Developed a comprehensive design system to ensure visual and functional consistency across all platforms.
Standardized UI components, typography, and color schemes, reducing design debt by 30%.
2. Mobile App Redesign
- Redesigned the app interface to prioritize ease of use and accessibility.
- Improved navigation and interaction flows, leading to a 25% increase in user satisfaction.
- Optimized for mobile responsiveness and enhanced readability.
3. Streamlined Onboarding Process
- Simplified registration and account setup, reducing onboarding time by 40%.
- Introduced progressive disclosure techniques to present information gradually.
- Added tutorial screens to guide users through key features.
4. Enhancing Engagement Features
- Designed and launched a patient engagement platform (Rant room, My Diary, Mood Tracker),
reaching 10,000 active users within three months.
- Integrated push notifications and personalized content recommendations to encourage continued use.
- Improved session booking flow for seamless therapist-patient interactions.
User Satisfaction: Increased by 25% following the redesign.
Churn Reduction: Dropped by 15% due to improved engagement.
Onboarding Efficiency: Reduced time by 40%, making it easier for users to get started.
Daily Active Sessions: Enabled over 1,000 daily sessions with better UX and UI.
Scalability: The design system provided a scalable framework for future updates.
Implementing a task-first approach with minimal text and less number of screens, allowing users to complete onboarding with fewer screens.
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Option to create account with Google and Apple and set pin so that when logging in, users do no have to go through the same process. (Easy login process, cutting long steps)
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