Nguvu Health Mental healthcare accessibility in Africa is often hindered by stigma, limited resources, and inefficient digital experiences. Many users struggle with onboarding complexities, inconsistent interfaces, and a lack of engagement, leading to high churn rates and low adoption of mental health services. At Nguvu Health, I identified these challenges and led initiatives to improve user experience by implementing a cohesive design system, optimizing onboarding flows, and enhancing mobile app usability. These efforts resulted in a 25% increase in user satisfaction, a 15% reduction in churn, and 10,000 active users within three months of launching the patient engagement platform. By leveraging user research, usability testing, and data-driven design decisions, I worked to create an intuitive and accessible digital healthcare experience, ensuring that users could easily connect with mental health professionals and access the support they needed.
User Research:
To gain insights into user behavior, I conducted:
Surveys and interviews with patients and mental health professionals.
Usability tests on existing features to identify friction points.
Competitive analysis to understand industry best practices.
Onboarding Challenges: Users found the onboarding process lengthy and unclear.
Inconsistent UI: Lack of a unified design system led to navigation difficulties.
Low Engagement: Users did not return after their initial sessions due to a lack of intuitive features and engagement strategies.
1. Implementing a Design System
Developed a comprehensive design system to ensure visual and functional consistency across all platforms.
Standardized UI components, typography, and color schemes, reducing design debt by 30%.
2. Mobile App Redesign
- Redesigned the app interface to prioritize ease of use and accessibility.
- Improved navigation and interaction flows, leading to a 25% increase in user satisfaction.
- Optimized for mobile responsiveness and enhanced readability.
3. Streamlined Onboarding Process
- Simplified registration and account setup, reducing onboarding time by 40%.
- Introduced progressive disclosure techniques to present information gradually.
- Added tutorial screens to guide users through key features.
4. Enhancing Engagement Features
- Designed and launched a patient engagement platform, reaching 10,000 active users within three months.
- Integrated push notifications and personalized content recommendations to encourage continued use.
- Improved session booking flow for seamless therapist-patient interactions.
User Satisfaction: Increased by 25% following the redesign.
Churn Reduction: Dropped by 15% due to improved engagement.
Onboarding Efficiency: Reduced time by 40%, making it easier for users to get started.
Daily Active Sessions: Enabled over 1,000 daily sessions with better UX and UI.
Scalability: The design system provided a scalable framework for future updates.
Implementing a task-first approach with minimal text, allowing users to complete onboarding with fewer screens.
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